This Week’s Posts about Writing: 8/23/14

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Here are my posts about writing this week, along with some posts about writing from others. This week there are posts on treating your book project like it’s important, 3 things every chapter should have, showing instead of telling and advice from Steve Martin. There are also posts from others on strong, credible business writing and writing blog posts that generate quality leads.

My Posts on Better Business Writing

How important is your book project?

You may tell others that your book project is important. You may even tell yourself. But if you’re not working at it, it’s not important to you.

3 things every business book chapter should have

Every chapter of your business book should have three things. They’re so important that I call them the Holy Trinity.

Advice from the Masters: Steve Martin

Steve Martin notes that everyone has good days. The hard thing is to turn out excellent work consistently.

Writing better: showing instead of telling

Every writing coach advises clients to “show and not tell.” What exactly does that mean? How d you do it?

Posts by Others on Better Business Writing

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Every week I point you to one or two pieces that I think will teach you something or spark an idea or two. This week I’m pointing you to pieces on strong, credible business writing and crafting a blog post that generates quality leads.

From Geoffrey James: 12 Tips for Strong, Credible Business Writing

“In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word. Here are some business writing pointers with real-life examples:”

Wally’s Comment: Good advice with good examples. Worth a look no matter what kind of business writing you do.

From Henneke Duistermaat: 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

“Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.”

Wally’s Comment: “Meaningful leads” is a key phrase in the above. Pretty much anybody can generate leads. Generating quality leads that turn into the right kind of business is more challenging.

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