Category: Books

Leadership Books: Suggestions for New Leaders

  |   Books

There’s a reason why most successful leaders set aside time to read books. Reading stretches your experience beyond the people and situations you encounter on your own. Reading articles and blog posts will help keep you current. Reading books takes you deeper into important thoughts, situations, and experiences. This is  »  Read More

Book Review: Building A Story Brand

  |   Books

I’ve been a professional writer and copywriter for 50 years now. I’ve written fiction and nonfiction books, articles, blog posts, and a boatload of marketing material. I’ve used the hero’s journey model for more than two decades. So, when I tell you that Building A Story Brand: Clarify Your Message So Customers  »  Read More

Business Book Classic: The Best Business Book You’ve Never Heard Of

  |   Books

If anyone ever puts together a list of the auto industry’s greatest hits, it would have to include the 1986 Ford Taurus. That car reversed the fortunes of the Ford Motor Company, set a styling standard that would last for a decade, and was produced by a new process. Ford’s first two non-family CEOs, Phillip Caldwell  »  Read More

Book Review: The Three Rules

  |   Books

The Three Rules: How Exceptional Companies Think by Michael Raynor and Mumtaz Ahmed is different from the vast collection of books that purport to tell you “Here’s what great companies do.” It’s about how successful companies think. The authors began their look at what makes really successful companies really  »  Read More

Book Review: The Excellence Dividend

  |   Books

The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last by Tom Peters is different. It’s different than other business books. It’s different from other Tom Peters’ books. Especially, it’s different than In Search of Excellence. I remember how excited I was when I read In Search of  »  Read More

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