Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about WalMart, McDonald’s, J.C. Penney, Barnes and Noble, and High Access.
“Walmart recently announced their intention to focus on millennials in the apparel category at the Raymond James 37th institutional investors’ conference. With 4500 stores across the U.S. (accessible within 10 minutes of 90 percent of the population) and a growing online business, soon to be accelerated by its acquisition of Jet.com, Walmart declared that their apparel strategy, ‘Shocking Value,’ would have rock-bottom pricing that cannot be replicated.”
“Changing a system that produces 2 billion eggs a year is tricky. Will that, and antibiotic-free chickens, revive the fast-food giant?”
“While most of J.C. Penney’s customers are still its older ‘loyalist’ clients, the Plano retailer is also building a foundation with younger multi-cultural mothers.”
“Barnes and Noble ousted its CEO after only a year on the job. Many analysts are surprised, as the new chief executive was seemingly an integral part of the company’s new strategies.”
“Britain’s cities are getting taller. Over the last 15 years the City of London has amassed a growing collection of colourfully nicknamed skyscrapers and the likes of Birmingham, Manchester, Liverpool and Leeds have built themselves skylines that a mid-sized American city would be proud of. There are 100 new skyscrapers planned for the capital alone. That provides rich pickings for Niel Bethell, whose company High Access has apparently become the go-to when big towers need a pane of glass fixing or a panel replaced. Working in his old job for facilities management firm, Bethell spotted a gap in the market when his company needed to repair a sign high up on a building.”