Stories and Strategies from Real Life: 8/14/15

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Graeter’s, Aisin Group, BuzzFeed Motion Pictures, Crapola, and Google.

From Sydney Murray: Graeter’s opening stores at rate not seen in 80 years

“Before year’s end, Graeter’s Ice Cream will open two more Cincinnati-area locations, one in Loveland and one in Liberty Township. By the end of 2016, three more stores are planned for Chicago, Columbus and Cleveland. The growth experienced in the past few years is the most the company has seen since the 1930s, CEO Richard Graeter said.”

From Tom Walsh: Aisin: The auto supplier behind your laser eye surgery

“Aisin Group, which first established a Michigan office 31 years ago, has steadily grown its presence around here ever since, known chiefly as a Japanese automotive parts supplier closely linked to Toyota, its 30% owner. But Aisin is much more than that, as I was reminded — again — this week in Ann Arbor.”

From David Pierson: BuzzFeed Motion Pictures’ winning strategy: fast, cheap and viral

“Launched last year, BuzzFeed Motion Pictures is the video arm of the New York digital media company famous for its bite-sized listicles and quizzes. Low unit costs plus huge page views could add up to a rich stream of advertising revenue. That — and the company’s direct route into the millennial demographic — is one reason NBCUniversal is in talks to acquire a piece of the fast-growing private company.”

From Neal St. Anthony: Ely couple look to expand Crapola granola business

“The earthy, eight-year entrepreneurs behind Crapola, a granola maker based in Ely, Minn., plan to take production out of the house and into a larger commercial space, thanks to raising more than $38,000 in recent weeks on Kickstarter.com.”

From Conor Dougherty: Google to Reorganize as Alphabet to Keep Its Lead as an Innovator

“Under the new name, Alphabet, the company is signaling that it has essentially become a collection of disparate businesses.”

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