Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Coach, Bechtel, Google, Rumi Spice, and Wawa.
“The brand transformation at Coach announced by Victor Luis on June 19, 2014 is gaining traction. We are six quarters into its new modern luxury positioning, replete with new full price and outlet store formats, new accessories and lifestyle product, extensive PR and social media, as well as limited-edition capsule collections at world renowned fashion specialty stores including Barneys New York and Colette (Paris, France). And good news, the consumer is responding. Positive consumer response will likely continue building in tandem with marketing efforts supporting Coach’s 75th anniversary. Simultaneously, new heritage-inspired products, with a modern twist, arrive in stores with the launch of a new line, Coach 1941. Later this fall, a new flagship, a ‘Coach House’ will open at 685 Fifth Avenue, New York; a 20,000 square foot monument to all that is Coach modern luxury.”
“A rare inside look at family-controlled global construction giant Bechtel.”
“The Mountain View, Calif., company’s apparent transition from go-to search engine to omnipresent virtual assistant probably will require rethinking its advertising business.”
“Citing a long-term commitment to the country’s people, Rumi Spice now works with nearly three dozen farmers in Afghanistan.”
“Wawa will open 50 new stores this year, half in Florida. The chain with 725 stores and $9 billion in sales last year is also undergoing a major facelift.More than 200 legacy stores are being remodeled at $1 million to $1.5 million a store. And the newer stores, which have fuel pumps, also will get a new look.”