Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Amazon Echo, MasterCraft, Digital Mums, Yogasmoga, and Shutts & Bowen.
“The talking speaker started as part of a secret augmented-reality project and ended up as a surprise hit.”
“The market leaders in wake and ski boats suffered like so many other companies during the worst of the recession. They pulled themselves up, though, and like any good water skier, kept moving forward.”
“Digital Mums wants to help small firms have better access to talent and tackle maternal employment all in one go.”
From Melissa Wylie: Yogasmoga’s investment in Wearsafe Labs is part of a trend in personal safety tech
“An activewear brand isn’t the most likely business to invest in an emerging tech startup. But when Yogasmoga co-founder and COO Tapasya Bali decided to make an investment in Wearsafe Labs, she felt it was a good move on both a business and personal level.”
“In its 106-year history, Miami’s oldest law firm has survived hurricanes, real estate booms and busts, and the two economic ‘Greats’ — Depression and Recession. Now it is settling into new digs, adding new practice lines and refreshing its image.”