Stories and Strategies from Real Life: 2/5/16

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Apple, ALDI, Luvo, Skull Shaver, and Amazon.

From the Economist: iPhone, therefore I am

“In its rise to greatness, Apple has repeatedly shrugged off bouts of panic among investors, who have suddenly convinced themselves that its glory days are over. The most recent was three years ago, amid fears of rising competition from other smartphone and tablet makers. But each time Apple has bounced back and gone on to greater highs, the job of topping its most recent achievement has become harder.”

From Laura Heller: Aldi’s Organic Plan Is Great For Consumers, Dangerous For Competition

“Aldi is expanding its natural foods selection and replacing sugary snacks at the checkout with healthier items. It’s a big move for a grocer, particularly one that hangs its hat on low prices and it’s great for consumers, especially lower-income shoppers.”

From Jim sutherland: Ex-CEO of Lululemon makes her new pitch: high-end frozen food

“And here, on a lower shelf, behind the big glass doors, reside eight spots reserved for the entrées produced by a Vancouver-based start-up called Luvo that dares to think frozen food can be healthy and delicious. Only six of the spots are stocked today, which could be regarded as good or bad, much like the prospects of the company itself.”

From Diane Mastrull: Shaver manufacturer growing at a nice clip

“When I first visited John Lyles and Neel Kulshreshtha three years ago, their business survival seemed a real long shot. They were two unknowns out to make a mark with an electric head shaver in a world dominated by such household names as Philips Norelco, Remington, and Braun. They’re unknowns no more.”

From Greg Bensinger: Amazon Plans Hundreds of Brick-and-Mortar Bookstores, Mall CEO Says

“After dipping its toes into brick-and-mortar retailing last year with its first physical bookstore, online giant Inc. is poised to dive into the deep end.”

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