Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about stores within stores, Whirlpool’s “smart” washing machines, Macy’s, Google, and Solamar.

From Jonathan McFadden: ‘Stores within stores’ can draw customers

“For small retailers just getting started, the ‘store within a store’ concept is a novel way to grow a business and draw attention from customers.”

From Drew Harwell: Whirlpool’s “Internet of Things” problem: No one really wants a “smart” washing machine

“Whirlpool’s $1,699 ‘smart’ washing machine boasts Wi-Fi and a colored control screen, can be started from an iPhone app, and will text or email you when your clothes are ready to dry — in, as Whirlpool prefers, its $1,699 ‘smart’ dryer. But if you’re wondering who would want to buy an Internet-enabled washing machine, you’re not alone. Even Whirlpool’s not so sure.”

From Natasha Singer: For Macy’s, a Makeover on 34th Street

“Macy’s flagship has long tried to be everything to everyone. But in a $400 million renovation, it’s taking sharper aim at millennials and free-spending tourists.”

From KPIX: Google’s Mission Statement Evolving As CEO Looks To Future Goals Besides ‘Don’t Be Evil’ Mantra

“Google’s co-founder and chief executive is acknowledging that the company’s original goals of dominating Internet searches while not being ‘evil’ may no longer be applicable to its much loftier goals.”

From Anna Schumann: How Solamar helps clients succeed “on their own terms”

“SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Chelsea Berler, founder and CEO of Solamar, a boutique marketing agency with “over 20 design, marketing, copywriting, tech and administrative professionals from all over the United States ready to work on your projects.’ Berler is also the author of ‘The Curious One.'”