Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Coca-Cola, Facebook, Mavens, Samsung, and Google.
“Superior employee engagement is intentional and deliberate, not accidental. Few companies apply the time and attention required to create an environment in which the employee experience is consistent throughout the organization. Yet superior employee experience is what drives innovation and productivity, ultimately resulting in a better customer experience. Coca-Cola is one of those companies that has mastered it.”
“Facebook’s user growth defies the usual trajectories for social media companies, which often start strong out of the gate and then sharply slow down. Twitter, which added four million new visitors last quarter, now serves a user base roughly one-sixth the size of Facebook’s. Snapchat, while popular among young users, has about 150 million daily users, about half as many as Twitter.”
“After taking a job with Mavens, a Chicago-based company that builds cloud-based software for health care companies around the globe, Dunford was allowed to travel Europe and North America looking for the place he wanted to call home, working remotely every step of the way.”
“On the verge of challenging Apple’s mobile phone dominance, the South Korean company made a rushed decision, based on incomplete evidence, that later forced it to kill the model.”
From CB Insights: Google Strategy Teardown: Betting The Future On AI, Cloud Services, And (Tamed) Moonshots
“Artificial intelligence is the thread running through all of Google’s disparate efforts at innovation, including autonomous vehicles, enterprise cloud, and the new smartphone line.”