Stories and Strategies from Real Life: 11/25/16

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about TransPerfect, Campbell Soup, Amazon, Google, and Angie’s List

From Steven Davidoff Solomon: TransPerfect Is Threatened by Owners’ Petulance

“The successful language translation company may end up being sold because the owners seem to be acting like spoiled children, wreaking havoc on it.”

From Robin Lewis: Campbell’s Soup: Old World? I Don’t Think So

“Campbell Soup Company will be the first consumer packaged goods brand to implement IBM Watson’s artificial intelligence to digitally connect with individual consumers real-time via cognitive ads providing them with a personalized interactive experience. The Weather Company, a recent IBM acquisition, will play a key role in this program running Campbell’s online ads offering personalized recipes based on location, ingredients and, naturally, the weather. For those ‘head scratchers’ who puzzled over IBM’s acquisition, the collaboration reflects the Weather Company’s capabilities as a data-driven content company beyond just projecting the weather.”

From Aaron Cheris, Darrell Rigby and Suzanne Tager: Will Amazon Steal Christmas?

“The holiday shopping season is now officially under way, and is busy filling stockings. The online juggernaut continues to expand its offerings—notably in apparel, groceries and Amazon-branded electronics—while maintaining aggressive pricing on best sellers and resetting shoppers’ expectations in terms of service and shipping speed.”

From Rod Collins: How the best company to work for works

“While Page and Brin may be most known for their search engine, their greatest innovation is arguably the organization that they built together with Schmidt.”

From Kris Turner: Angie’s List’s troubles likely to continue, analysts say

“The signs of trouble are prevalent at Angie’s List: missed earnings expectations, a third-quarter loss that doubled from 2015 and layoffs in excess of 150 people. Angie’s List, a 21-year Indianapolis tech firm that provides consumer reviews of home-improvement services, turned a profit for the first time in 2015.”

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