Stories and Strategies from Real Life: 10/9/15

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about L.L. Bean, EverSport, Hermès, Ted Baker, and McDonald’s

From Kim Bhasin: Why Can’t L.L. Bean Keep the Darn Duck Boots in Stock?

“L.L. Bean struggled to keep up with demand for its popular duck boots last holiday season and wound up with 100,000 back-ordered pairs and no way to make them fast enough. Since then, the Maine shoemaker has shored up its manufacturing operations so it wouldn’t happen again. It’s happening again.”

From Paresh Dave: Whatever your game, EverSport wants to stream it to you

“Sometimes innovation means breakthroughs in technology. Sometimes it’s as deceptively simple as recognizing a business market that others don’t see, and finding a way in that intrigues industry insiders. That’s the case with EverSport founders Wayne Sieve and Carl Kirchhoff.”

From Luca Solca: The Secret to Hermès’ Success

“For two decades, Hermès has managed to make its luxury goods both impossibly exclusive and widely available, driving strong profits and growth.”

Thanks to Smartbrief on Leadership for pointing me to this story

From Saabira Chaudhuri: Hugs and High Fashion Both Count at Ted Baker

“As the British brand expands, it must balance feeding its growth spurt with maintaining its singular culture.”

From Al Ries: The Line-Extension Time Bomb Claims Another Victim: McDonald’s

“A recent consumer survey by Nation’s Restaurant News documents how far McDonald’s has fallen. Among 111 limited-service restaurant chains, McDonald’s ranked second to last, with a score of 37. The No.1 chain, with a score of 72, was In-N-Out Burger.”

Thanks to Smartbrief on Leadership for pointing me to this story.

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