4/11/14: Stories and Strategies from Real Life

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Coca-Cola, Apple, Jimmy Beans Wool, alternative lending, and Leica.

From Teresa Novellino: Coca-Cola CEO Muhtar Kent put on the spot with declining soda sales

“Amid declining U.S. sales, Coca-Cola chief Muhtar Kent is sticking to emphasizing Coke as the company’s ‘magical’ flagship product and spending big on marketing. Not everyone is sure he’s right to do so, but he’s also got supporters in big places.”

From Matt Palmquist: Is Apple’s Meteoric Rise Leading to a Devastating Drop?

“Apple’s enormous growth over the past decade is due in large part to the company’s tight monitoring of its global supply chain and a tenacious drive to produce cutting-edge products and content. But could these keys to success also inhibit the company’s evolution?”

From Adriana Gardella: Seeking Even Faster Growth, an E-Commerce Company Stumbles

“Jimmy Beans Wool, a successful, growing online yarn merchant, expanded and ran into trouble.”

From Jennifer Bjorhus: Entrepreneurs look online for financing

“A new breed of alternative lenders is providing capital at a time when many banks remain wary of risk.”

From the Washington Post: Why Leica Camera decided to leave its beloved R series behind

“In 2008, Leica Camera faced an issue that many organizations face today: how to decide whether product lines are strategically critical.”

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