Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Coca-Cola, Apple, Jimmy Beans Wool, alternative lending, and Leica.
“Amid declining U.S. sales, Coca-Cola chief Muhtar Kent is sticking to emphasizing Coke as the company’s ‘magical’ flagship product and spending big on marketing. Not everyone is sure he’s right to do so, but he’s also got supporters in big places.”
“Apple’s enormous growth over the past decade is due in large part to the company’s tight monitoring of its global supply chain and a tenacious drive to produce cutting-edge products and content. But could these keys to success also inhibit the company’s evolution?”
“Jimmy Beans Wool, a successful, growing online yarn merchant, expanded and ran into trouble.”
“A new breed of alternative lenders is providing capital at a time when many banks remain wary of risk.”
“In 2008, Leica Camera faced an issue that many organizations face today: how to decide whether product lines are strategically critical.”