Boss’s Tip of the Week: No more “run faster” goals

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Joan Crawford screamed, “No more wire hangers!” I’m screaming “No more ‘run faster’ goals!”

“Run faster” goals are the ones where you decide to “increase sales” or even “increase sales by 51.25396 percent” and the only change is that you’ll “do better.” Those are truly weak. If you make your goal, you pat yourself on the back without knowing how you succeeded. If you don’t, you tell yourself that you tried.

Set a goal with a behavior in it. Like making an additional sales call every day or thanking everyone on your team for their effort at least once a week or making notes about what worked and what didn’t at the end of every day. If your behavior gets the result you want, great. If not change it.

This is only one of 347 tips in my ebook, Become a Better Boss One Tip at a Time.

Just promoted from individual contributor? Check out my book, Now You’re the Boss: Making the Most of the Most Important Transition in Business.

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