Instead of studying leadership, why not spend some time studying leaders and strategies in the wild? You can learn a lot from leadership experts, but you always see the leader and what he or she does through the expert’s personal lens. Supplement that learning with studying real leaders in real life situations and draw your own conclusions. The posts in this series will help you.
Every week I’ll point you to articles by and about real leaders in real situations and to articles about how real companies are faring in the marketplace. Read them. Think about them. Draw your own lessons and conclusions from them. Then try to apply those lessons in your own real life.
This week I’m pointing you to articles about the Coca-Cola Company, their new CEO, and their future. I think you’ll enjoy the varied analyses from the authors of these seven pieces.
“A few days before Quincey formally became CEO on May 1, The Atlanta Journal-Constitution spoke with him in his office about the challenges and his plans for juicing Coke’s growth. Some of his comments appeared in a recent AJC story on the leadership change. This Q&A offers a deeper look at his thinking.”
“As Coca-Cola Co. Chief Executive Officer James Quincey settles into his new job, he’s facing a challenge that most of his predecessors never worried about: digital disruption.”
“52-year-old Briton takes helm as world’s largest beverage company faces shrinking soda consumption, outside calls for more cost-efficiency.”
“It’s not a blip. It’s probably not reversible. So Coca-Cola’s new CEO, James Quincey, has finally accepted what the world has been telling his company for several years now: Coke is going out of fashion.”
“More governments see its sugar-laden products as a scourge.”
“Coca-Cola has unveiled a senior leadership reshuffling that will take effect when President James Quincey becomes CEO later this spring, a shakeup observers say indicate the soda giant will focus more on beverage innovation.”
“The coronation of Coke’s new CEO began with him swinging a big ax at the heads of about 1,200 of his employees, mostly in Atlanta. Mass layoffs are a pretty jarring first act by a new CEO, especially at a company that is all about optics and image and giving the world a smile. Kind of makes me wonder what James Quincey’s second act will be as he tries to set a healthier future for Coke’s business.”