Lately, though, I’ve come across several articles and posts about how to use stories in business. Harrison Monarth dissects the success of Budweiser’s 2014 Super Bowl ad in “The Irresistible Power of Storytelling as a Strategic Business Tool.” John McKeown promises that you can “Increase the value of your product by 2,806% with stories.”
Here are some first rate resources to help you use stories to improve your business.
From Fortune: Winning business through storytelling
“Storytelling is the secret to building enterprises and brands that succeed. Though it may seem arcane, it’s a skill any leader can learn.”
From Patrick Hanlon: 8 Master Storylines For Business Storytellers, Part 1
Jonathan Littman, co-author of the international bestsellers The Art of Innovation, and Ten Faces of Innovation, and I were discussing storytelling recently when we realized that there are dozens of books that explain how to write books, movies, websites and other narratives. And plenty of books and articles on storytelling. But it’s really hard to find successful plots for business narrative necessary for strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy.”
From Patrick Hanlon: 8 Master Storylines For Business Storytellers, Part 2
“In our last blog, we revealed four master storylines for successful business storytelling. These time-proven plots for business narrative can help drive strategic public relations, crisis management, Internet strategy, advertising, treks through the social media landscape, and other business communications functions. Here’s the CliffsNotes version of developing a narrative around your business strategy. PART 2”
From Darcy Jacobsen: Transforming Culture By Storytelling
“Stories are one of the most powerful emotional currencies we humans possess. They have been a fundamental and influential part of the human experience since we developed language. They move people to feel, and they move people to act.”
Check out my Writing Edge blog for more storytelling tips.