Turning the Flywheel: A Monograph to A Company Good to Great is not a book. It’s a monograph, which is a fancy way to say booklet. It’s also not very good.
I thought the flywheel example in Collins’ book, Good to Great, was both insightful and helpful. It added dynamics to Richard Foster’s insights using the S-curve to describe how organizations and projects develop.
Collins begins the booklet by telling you what he wants to accomplish.
“Once you fully grasp how to create flywheel momentum in your particular circumstance (which is the topic of this monograph) and apply that understanding with creativity and discipline, you get the power of strategic compounding. Each turn builds upon previous work as you make a series of good decisions, supremely well executed, that compound one upon another. This is how you build greatness.”
A little later, he says “The big thing, is your underlying flywheel architecture properly conceived?” At that point, you would expect him to start describing how one goes about properly conceiving a flywheel. That doesn’t happen.
Instead, Collins describes the flywheel as the way to develop a concept. But wait, just a little later, flywheels are business models.
Collins says, “Every large organization will eventually have multiple sub-flywheels spinning about, each with its own nuance.” He lists a whole bunch of companies, most of whom have never heard of the flywheel, as doing product extensions that illustrate what your flywheel can do for you.
I found the booklet confusing and self-contradictory. It seemed like an ad for every book that Collins has written.
There were several interesting examples in the booklet. The Cleveland Clinic is an example. But you could have learned about them without even knowing the word “flywheel.”
Toward the end of the book, Collins says this, “I wrote this monograph to share practical insights about the flywheel principle.” I didn’t get those.
In A Nutshell
Jim Collins writes great business books. He filled his books with clever analogies and penetrating insights. They’re all worth the price. This booklet is not.
I don’t think authors should read their own work unless they’re good at reading aloud. Collins is a good example of why authors should think twice before reading their work. He has several verbal tics, such as the tendency to end a sentence with a rising inflection, as if he was asking a question. The tic that jarred me the most was that he pronounces the word “component” with an accent on the first syllable. It occurs dozens of times in the book, and it jarred me every time.
You can check out some of my highlights and notes from this book on my GoodReads page.
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