Here are my posts about writing this week, along with some posts about writing from others. This week there are posts on how to tell better stories and how to find distinctive business stories and examples and to posts on business writing by others on engaging content and great corporate blogs.
My Posts
Everyone agrees that telling stories is a good thing. But for many people, telling stories is hard. It shouldn’t be.
Book Recommendation: The Story Factor
If you want to master the art of when and how to tell stories, this is the book for you.
You can become a more effective storyteller if you use proven story structures. It worked for George Lucas and it can work for you.
How to find great business stories
If you want to be distinctive, you need to tell stories that no one else is telling. Here’s how to find them.
Posts by Others
From Jayson DeMers: Why Engaging Online Content Is a Must for SEO
“As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content on your website shows the search engines — as well as increasingly savvy customers — that your company is active and is a source of industry information.”
From Matt Everard: 3 Top Corporate Blogs to Inspire You
“Company blogs are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – some businesses manage their online presence more successfully than others.”
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