Stories and Strategies from Real Life: 7/18/14

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Cadbury, Philips, Mid Michigan Hops, Fintastic, and Krispy Kreme

From Morten Bennedsen: The Decline of an Iconic British Brand

“There were no sweet goodbyes when Britain lost Cadbury to U.S. food giant Kraft. How did the once family-owned firm run on strict Quaker values fall victim to globalisation?”

From the Economist: Philips: Lights out

“The Dutch electronics firm restructures, yet again.”

From Rachel Greco: Michigan hops farm thrives as microbrewing industry grows

“‘The only thing we knew about hops was it was in beer and we all drank beer,’ said Malewski. ‘It looked like a good hobby. We all have some interest in horticulture and agriculture.’ Now, Mid Michigan Hops consists of 120 plants that grow up wooden stakes in the ground like vines — ‘bines’ in hops terminology. They then grow across airplane cables that run horizontally from the stakes”

From Rachel Adams-Heard: At aquarium store Fintastic in Ayrsley, buyers and browsers are both welcome

“Having enough display space for more than 425 aquariums filled with fish, plants and corals is a main reason why owner Greg Sowers moved his aquatic life store to Steele Creek’s Ayrsley development nearly a decade ago. By relocating from South Boulevard to the more than 10,000-square-foot space off Interstate 485, Sowers hoped to make Fintastic more of a regional attraction.”

From Bruce Horovitz: Krispy Kreme to branch out beyond doughnuts

“Krispy Kreme’s new CEO knows the brand has a great big, gooey gap to fill. But how do you move the chain beyond the doughnut — after 77 years — when the doughnut, and nothing but the doughnut, got you to where you are? That’s the question that Tony Thompson, who took over as CEO last month, must answer.”


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