Stories and Strategies from Real Life: 2/26/16

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Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about C.H. Robinson, Nordstrom, Kuiu, CBS, and Barneys.

From Jackie Crosby: If you see it in stores, C.H. Robinson likely helped get it there

“As inventories and delivery times tighten, Eden Prairie-based C.H. Robinson has evolved into one of the top logistics companies in the country.”

From Micah Solomon: What Any Business Can Learn From Nordstrom Customer Service

“Seattle-based Nordstrom has been serving up a superior customer experience to customers ever since John Nordstrom cashed in his Alaskan Gold Rush claim to fund his first store in – I kid you not – 1901.”

From Kyle Stock: A Camouflage Clothing Line Wants to Be Lululemon for Hunters

“Unless you’re an experienced sheep stalker, you’ve probably never heard of Kuiu, named after an Alaskan island and pronounced ‘koo-yoo.’ But the company is conferring on hunting gear the status that Patagonia did for outdoorwear and Lululemon Athletica did for yoga pants. Kuiu is making it lighter, more water-resistant, more breathable, and better looking—an upgrade to what’s been previously available, which has been as oblivious to performance, fit, and aesthetics as a deer on the opening day of hunting season.”

From Oriana Schwindt: Here’s Why CBS Is The Future Of Television No One Saw Coming (Except Les Moonves)

“Forget Viacom, forget Twitter, Facebook, YouTube and Vice. Forget Netflix, BuzzFeed and Hulu. Broadcast TV is here to stay and CBS is its future.”

Thanks to Smartbrief on Leadership for pointing me to this story

From Phil Wahba: How Barneys Became a Luxury Store Again

“It also symbolizes a new ethos that has helped Barneys stage a remarkable comeback in the years since it endured a big liquidity scare caused by unrealistic expansion ambitions. Barneys’s new mindset helped it hit record revenues and gross profit margins last year and comparable sales growth six years running. The key to that ethos: understanding that it is a niche player within the luxury world and reducing its reliance on the discounts its upscale peers are all chasing.”

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