Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Lorenzo Zambrano, Rebecca Minkoff, MN8 Foxfire, Sony, and Ziebart.
“CEMEX has long been a household name in Mexico, its blue and red colours emblazoned on football shirts as well as concrete mixers. The genius of Lorenzo Zambrano, who died unexpectedly in Madrid on May 12th, aged 70, was to turn Cemex into a name known and respected around the world.”
“In the fashion world, Rebecca Minkoff has built its brand in part by interacting with customers in ways that were unprecedented. Now, as the company announces a plan to move into retail stores, CEO Uri Minkoff explains how he and his sister Rebecca did it.”
“Green, founder and president of MN8 Foxfire, shook his head and laughed. No one is more amazed than he is by his quick rise from struggling entrepreneur to one of Greater Cincinnati’s small-business success stories.”
“The hard reality for Sony Corp., decades after its innovation and marketing made it a household name worldwide, is that the company is no longer a leading global brand in electronics.”
“Like many companies where the initial products later become commoditized or outdated by advancing technologies, Ziebart —whose memorable slogan was ‘It’s Us or Rust’ — has wrestled with its legacy as a rustproofing outfit.”