There are, conservatively, 300 gazillion books published every year. No one has the time to list them, let alone read them or review them. That’s a problem because there’s a lot of value in many books you may not hear about because of the clutter. 

“Short Takes” is my humble effort to cut through the clutter and highlight business books that might be perfect for your next read. Here’s why I think Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs might be a good choice for you.

Thinking of starting a business? Want to make it big and successful? Why not learn from someone who’s done it several times and hit it big twice? Here’s the basic promo copy for the book.

“As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.
 
Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.”

Here’s what readers on Goodreads think of Fall in Love with the Problem, Not the Solution.

From the Next Big Idea Club: Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

“Uri Levine is a two-time unicorn builder of Waze and Moovit, which are both traffic and navigation apps. Below, Uri shares 5 key insights from his new book, Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs.”

From StartupNation: Fall in Love with the Problem, Not the Solution

“The following is an excerpt from ‘Fall in Love with the Problem, Not the Solution’ copyright © 2023 by Uri Levine. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc.”

From Bob Morris: Book Review: Fall in Love with the Problem, Not the Solution

“He wrote this book in order to explain HOW. (Presumably you already understand the WHAT and WHY.) Here in a single source is just about all the information, insights, and counsel successful entrepreneurship requires.”

Reading recommendations are a regular feature of this blog. Want more recommendations about what to read? Monday is “Book Day.” Come back for book reviews, reading lists and other reading-related posts.