Some of the best learning happens when you read stories about real people and real companies. Read them for ideas, for lessons, and inspiration. This week’s stories and strategies from real life are about Di Bruno Bros., Amazon, Lego, and GE.

From Suzette Parmley: Philly’s iconic Di Bruno Bros. peddles old-world food over the internet

“A Moody’s report this month predicted that all e-commerce sales will keep growing as companies use physical stores to continue building a greater online presence. That has been the experience of Di Bruno Bros., the venerable food emporium that operates four stores in Philadelphia and one in Ardmore.”

From Nora Aufreiter, Josh Leibowitz and Kelly Ungerman: Amazon’s Secret Sauce

“Fanatical attention to customer needs and smart tech investments underpin e-commerce excellence and customer loyalty.”

From Wharton: How Lego Is Building a Non-brick Empire

“Lego, the 84-year-old Danish toymaker best known for its interlocking bricks that let kids and adults build their own creations, is now making is strongest move in years to secure a place in the world of online video gaming.”

From Brooke Sutherland: GE’s Extreme Makeover Is Immelt’s Legacy

“At worst, CEO Jeffrey Immelt has set up GE to be a more profitable and competitive company, while discarding distracting and underperforming businesses. The question is whether investors will appreciate it while he’s still in charge.”